WOW.

i did something a bit different today. I had attended a presentation and signing of a cook book. It was fascinating. Not only the cook book but the experience of attending a book signing. the book signing reservation included culinary samples, not really appetizers, restaurant samples..

The question: How does one execute a cater- out, not knowing the customers. remember the event is an evening with and edible beat. The short answer is you don’t. The foodies coming to the evening already know what they were in for.

Cook Book. well this needs-clarification also. What was presented were short essays in a graphic novel. Chefs’s perspective on food and mojo were share this evening – the idea of not just another cook book but samples of the restaurant .. well executed. The venue, in the basement – perhaps that is the space available. Perhaps it was the psychoanalytic theory of ID. Completely unconscious source of the energy of the evening.