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Book review “Onward” How Starbucks Fought for Its Life with out Losing its Soul. Howard Schultz with Joanne Gordon

Book review “Onward” How Starbucks Fought for Its Life with out Losing its Soul. Howard Schultz with Joanne Gordon

Reading “Onward” is a surprise.

I had expected a culinary read. The thread back to culinary is not beverages nor ethically sourcing product. Onward is a book narrating transformation and building his team building. Howard Schultz is the CEO who came to came to oversee day to day operations. “Onward” starts with closing the doors in 2008 and getting back to basics of making the perfect espresso. Basics – is the take away. 

Onward Howard Schultz

 

ISBN 978-1-60529-288-5



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